Watch footage from founder-led production for Vookum

Your business is premium. Your digital presence should be too.

Knell is a New York creative studio for watch, jewelry and luxury commerce businesses. We bring creative direction, production and social content together — giving your brand a consistent creative presence without building an in-house team.

Selected work

Production, promotion and education for a live-auction business and a modern watch business. Each project was made hands-on by Knell's founder.

  • Vookum First Watch Friday promotional graphic for luxury watches
  • Vookum promotional graphic of two steel watches: Bring your best bet, $1 no reserve
  • Vookum First Watch Sunday promotional graphic with five luxury watches

Live commerce

Vookum

The media system behind recurring luxury auctions on eBay Live.

  • Show promotion
  • Auction creative
  • Short-form video
  • On-site production

Founder-led work, completed by Knell's founder while working at Vookum.

View the Vookum case study

One standard, across every channel.

When creative direction, video and social content come from different hands, a brand starts to look like several businesses. Knell keeps them under one standard, so everything you publish looks and sounds like you.

  • Creative direction

    The visual and verbal standard for your brand, set once and applied to everything you publish.

  • Video production

    Product, brand and short-form video, shot and edited to that standard.

  • Social content and strategy

    A clear publishing approach and the content to carry it, built for the platforms your customers use.

  • Live-commerce production

    Show promotion, auction creative and on-site production for businesses that sell live, informed by recurring luxury-auction work.

Where we work

Luxury watches, fine jewelry and live auctions, for established businesses across the U.S. and Canada.

Founder experience

Knell's founder produced recurring live-auction content for Vookum, and content, a 27-lesson course and web visuals for Watches Established.

How a system gets built

  1. Diagnose
  2. Architect
  3. Produce
  4. Deploy
  5. Scale

From the studio

Weekly creative and on-set production, as published.

Tell us about your business.

Tell us what you sell and what you want your content to do.